When Building a Blog or a Business, Every Person Matters

I have few regrets in life, but one of my biggest is the time I made a client feel like he didn’t matter.

About 10 years ago, an acquaintance opened a yoga studio and I was teaching a class there once a week. I was slowly building a following and had a few particularly devoted students, one of whom was a middle-aged man going through some personal challenges.

The studio owner was a wonderful teacher who sometimes said things that confused me. A comment she made one day about generating revenue for the studio was one of them. I began to think that if I didn’t have lots of students in my class, I was hurting her business because regardless of numbers, she had to pay me.

Such was my mindset when on a cold, stormy night the only student to show up for class was the middle-aged man. I made an ill-fated decision to cancel the class despite the fact that he was there. He claimed that he understood, but he never came back to class.

The studio owner was upset with me. She said that I should have taught the class even though only one student showed up. She said that every student mattered. I explained that she’d given the impression she wasn’t pleased about paying teachers when the number of students in class would generate a loss for her. I figured if I canceled the class, she wouldn’t have to pay me. She told me I was mistaken.

With that sorted out, I reached out to the middle-aged man, apologized for canceling class, told him that I’d misunderstood the studio policy. He politely claimed that it was no big deal. We remained friendly, and once he stopped by my house to chat, but still he never returned to class.

When I canceled the class I knew it wasn’t right, but I did it anyway. In the process of ignoring my better judgment, I made a human being feel like he didn’t matter. It was a huge mistake that taught me a valuable life lesson.

Every person matters. This is important to remember when you’re building a blog or a business. If only one person likes your post or only one client shows up for a service, that person matters. Rather than lament the lack of likes or visits or clients, be grateful for every single one and never take them for granted.

This doesn’t mean you shouldn’t work on strategies for increasing traffic or cliental; of course you should if you hope to reach more people or earn a profit. It simply means to appreciate each and every person who takes the time to read your blog, utilize your services, or purchase your product.

None of us is perfect. We all make mistakes. Sometimes we are misguided and hurt others. To avoid this, and to stay motivated when we’re building our blogs or businesses, it’s critical to be thankful for the people who do show up, and to remember that each one counts.

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5 thoughts on “When Building a Blog or a Business, Every Person Matters

  1. Very wise words, Kim! It is so easy to get hung up on numbers and to feel that if we don’t have a large audience, then were aren’t doing something worth while. But as you point out, everyone matters and we need appreciate each and everyone.
    That being said, please don’t be hard on yourself for not having that class. You were doing what you thought your boss wanted you to do, and you reached out to the man afterwards and explained your actions. It was his choice not to return to your class and give it another chance. Even though “guilt” is pretty much my default emotion in life, I have learned that we can really only be responsible for our own decisions and actions. Personally, I think you need to let yourself off the hook for this one.

    Liked by 1 person

  2. Pingback: Why Consistency Counts, in Blogging and Life | Midlife Awakenings

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